Iconik is first and foremost a tribute to all the Australian fine Merino wool growers. Without them Dormeuil would not have existed. Since 1842, Dormeuil has always had a passion for innovation, creativity, performance and quality. We will never compromise on quality and Iconik represents all the true values of Dormeuil in a market which is searching for authenticity and sustainability.”

Dominic Dormeuil,

Discover Iconik