The Sakura season has now begun a few weeks ago in Japan and the Dormeuil Aoyama boutique display shows the commitment shared for KIBOU 311.

KIBOU311, which is a combination of two Japanese words; KI meaning “Special” and BOU meaning “Wish” – which when joined together translates to “Hope” in English, is sponsored by Dormeuil under the direction of LOOM (Love Of Our Motherland) NIPPON.

Sakura trees are planted in memory of all those who lost their lives in the devastating tsunami that hit Japan on March 11th, 2011.

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